Knowledge · AI visibility

AI gives the wrong information about my business, how do I correct it?

A customer asks a question that makes no sense, or turns up when you are closed. When you ask why, the answer is: “ChatGPT said so.” AI can repeat old or incorrect information about your business, such as an old address, wrong opening hours or a service you no longer offer. That is annoying, and it can cost customers. The useful part is that AI usually gets that information from somewhere, and in many cases you can correct the source.

What's really going on

AI doesn't invent facts about your business, it repeats what it found somewhere. If that answer is wrong, the source is usually outdated, incomplete or contradictory.

In practice we see these causes most often:

• Old information is still online somewhere. An outdated listing in a directory, an old page or an abandoned profile can stay up for years. AI picks that up just as readily as your current site.
• Your details contradict each other. If your address or offer reads differently in one place than another, AI has to guess which version is right. Sometimes it picks the wrong one.
• Your current information isn't clearly set down anywhere. If the right details aren't clearly on your own website and in your business profile, AI has no strong source to fall back on.
• You depend on other people's sources. If you're mainly described by third parties, AI adopts their picture, including errors or outdated details you haven't put right.
• The model leans on older training data. Some AI answers come from information from a while ago. Until the model or its sources are refreshed, old info can keep coming back.

What this does to your business

Wrong information in an AI answer feels to the customer like a fact. They don't doubt ChatGPT, they doubt you when reality turns out different. That way you lose trust before you've even spoken to anyone.

On top of that, errors spread. One incorrect source can be adopted by several tools. The sooner you set the right information clearly and in the right places, the faster the picture corrects itself.

In short: what needs to happen

AI gives wrong information because it leans on sources that are outdated or contradictory. So you want to know which sources those are and make sure your current details are clearly and consistently set down everywhere. Then AI gets a strong, correct source to draw on.

Step by step

1. 01

   Find out exactly what AI says

   Ask various AI tools about your business and note every error. Where possible, ask for the source, so you know which listing needs correcting.

2. 02

   Put the right details centrally on your site

   Make sure your current name, address, opening hours and offer are clear on your own website. That's the source you fully control yourself.

3. 03

   Update your business profiles

   Refresh your Google Business Profile and important directories. These are sources AI often trusts and re-reads regularly.

4. 04

   Clear out outdated listings

   Track down old pages, profiles and directory entries and have them changed or removed. Every source of contradiction removed is a gain.

5. 05

   Make consistency a habit

   If you change something about your business, update it everywhere at once. One correct, consistent story stops old errors resurfacing.

You can start by asking AI tools about your business and writing down what is wrong. But that still does not tell you which source is causing the mistake or why different systems repeat different information.

The Foundd AIScan checks what AI says about you, how consistent your information is online and which sources shape the answer. That gives you a clearer route to correction than simply hoping the next AI answer will be better.

Want to know what picture AI has of your business? Enter your web address:

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What to do with your report

Your Foundd AIScan arrives as a clear report. It starts with a summary and score, followed by findings sorted by impact and priority. Each point includes explanation, context and concrete next steps, so you see what matters first and what can wait.

• Start with the highest impact points. Those sit at the top because they are most likely to affect the accuracy of AI information about your business. Start there before spending time on smaller issues.
• Read the context. For every finding we explain why it matters. That helps you make better choices, also when you discuss the issue with a developer, web builder or marketing partner.
• Use the scan as a starting point. Make changes in a logical order, give them time to have an effect and then check again. The report gives you a baseline, not just a one-off list.

Every action point comes with step-by-step instructions you can carry out yourself. Many fixes are about correcting public information, aligning profiles and making your own website clearer.

For every action point we show the average time needed to do it yourself and the fixed price if Foundd carries it out. That is commercial information, but it is also a practical reference point. It helps you compare time, cost and priority, whether you do the work yourself, discuss it with your current technical partner or ask us to handle it.

Wrong information in AI answers can nearly always be traced to a source that isn't right. Set your current details down clearly and consistently, and the picture usually corrects itself, step by step.

People also ask

• Can I get ChatGPT to correct it directly?

  Not directly. You adjust the underlying sources, after which AI picks up the right information at a next update. Stepping into the model directly isn't possible.

• How long does old information keep coming back?

  That depends on the tool and the source. Tools that use current search results correct faster than models leaning on older data. Consistent, correct sources speed that process up.

• Why does AI sometimes make things up?

  AI sometimes fills uncertainty with a plausible-sounding answer. The clearer and more complete the real information online, the less room there is to fill in something wrong.

• Does my Google Business Profile help here?

  Yes. A current, complete business profile is a trustworthy source many tools take into account. It's one of the first places to put right.