Start with insight. Decide what happens next.
Most business owners do not need another supplier telling them what to buy. They need to understand what is happening, what deserves attention and which next step makes sense for their business.
Foundd starts with an independent scan. You receive a clear report explaining what already works, what may be holding results back and what you can do next.
After that, the choice remains yours. Use the report yourself, take it to your current developer or agency, ask Foundd to carry out selected improvements or bring our specialists into the wider project.
You only need to know that something deserves a closer look.
Perhaps your website receives visitors but very few enquiries. Your online shop may generate sales, but customers disappear during checkout. You may be paying for advertisements without knowing which clicks lead to business.
Your company might appear poorly in Google or not at all in AI recommendations. Or perhaps several suppliers are involved and nobody seems to have a complete view.
You do not need to diagnose the problem before requesting help. That is the point of starting with analysis.
Foundd looks at the situation from the customer's perspective, but also considers the signals seen by search engines, AI systems, advertising platforms and technical tools. We combine that analysis with human review so the result is more than an automated checklist.
The report explains:
- What is happening
- Why it matters
- What deserves priority
- What is already in good shape
- What you can do yourself
- Where specialist help may be useful
One report. Four possible ways forward.
A Foundd scan does not lock you into a particular supplier or project. Once you understand the situation, you choose the level of involvement that suits you.
Use the insight yourself
Follow the explanations and step-by-step instructions in your report.
Many content, configuration and account-level improvements can be completed without starting a development project.
Create a clear action planTake it to your current partner
Share the report with your developer, agency, freelancer or internal team.
The findings give you a clearer brief and help everyone discuss the same priorities.
Get an independent second opinionAsk Foundd to fix selected points
Choose individual action points from your report.
Where a finding can be scoped responsibly, you see the fixed price before ordering.
See how selected fixes workBring Foundd into the wider project
Some situations are too interconnected for a single action point.
Foundd can help review the wider project, clarify the decisions and prepare a separately scoped plan.
Get help with a larger projectWhat would help you most right now?
I need an independent view
You already have a provider or internal team, but want to understand the situation for yourself.
Get a second opinionI have findings but need priorities
You need to decide what deserves budget now, what can wait and what is not worth changing.
Create a clear action planI want a few specific points fixed
You understand the findings and want Foundd to handle selected improvements.
See selected improvementsThe problem is larger than one fix
Several systems, suppliers or business decisions are connected.
Discuss a larger projectI started the project with AI
You have created a website, online shop, app or working prototype and need help completing it.
Finish my AI projectI am not sure which scan I need
Start with the part of your online business you want to understand.
Find the right scanWhat starts with a free scan, and when is a closer review needed?
A free scan looks from the outside in
A Foundd scan examines the part of the situation that can be assessed through public pages, visible customer journeys and externally available signals.
Depending on the chosen scan, this may include:
- Website usability
- Mobile experience
- Performance
- Forms and conversion routes
- Online-shop product and checkout experience
- Search visibility
- Local signals
- AI visibility
- Advertising landing pages
- Public tracking signals
- Trust and content quality
The report is free and useful on its own. It shows what can be observed, what appears to matter and what the practical next steps are.
A paid review looks inside the project
A deeper review may be needed when the answer depends on information that is not publicly visible.
Examples include:
- Source code
- Private integrations
- Advertising-account structure
- Analytics configuration
- Databases
- Hosting and deployment
- Internal processes
- Authentication and permissions
- Stock and fulfilment systems
- Several agencies or suppliers
- A proposed redesign or rebuild
- Strategic business choices
Before this work begins, Foundd agrees the question, access, deliverables, scope and price with you.
A free scan is never withheld in order to force a paid review.
Not every finding deserves a project.
Improvement reports can become overwhelming when everything is presented as equally urgent. That is not how Foundd works.
We distinguish between:
- Problems affecting customers or revenue now
- Important improvements that need planning
- Lower-impact points worth monitoring
- Things that already work
- Changes that are unlikely to justify their cost
Sometimes the most useful conclusion is that part of the website, shop or campaign should remain as it is. Clarity includes knowing where not to spend.
See how we prioritise findingsFoundd does not need to replace your current provider.
Your developer, marketing agency, web builder or internal team may already know your business and systems well. A Foundd report can give that relationship a clearer starting point.
Use it to:
- Ask more precise questions
- Explain the business impact of an issue
- Agree priorities
- Compare a proposed solution with the actual finding
- Separate small fixes from larger decisions
- Confirm which parts do not need work
Foundd can remain an independent source of insight, carry out selected improvements or collaborate on a larger project. The role depends on what is useful to you.
Use Foundd as a second opinionThe right specialist for the issue.
A useful answer may require more than one perspective.
Depending on the situation, Foundd can involve specialists in technology, user experience, content, ecommerce, advertising, search visibility, AI visibility, quality assurance and project coordination.
The aim is to bring in the expertise the issue requires rather than pass every question through a generic service layer.
Meet the Foundd teamStart with the part of your online business you want to understand.
Understand how AI sees your business
Discover whether AI systems mention your company, how they describe it and which trust or clarity signals may be missing.
View AIScan AdScanUnderstand where advertising loses value
Review the relationship between ads, landing pages, tracking and the customer's next step.
View AdScan SEOScanUnderstand why customers do or do not find you
Review technical, content and local signals influencing search visibility.
View SEOScan SiteScanUnderstand where your website loses visitors
Review speed, mobile usability, content, trust, forms, accessibility and conversion routes.
View SiteScan ShopScanUnderstand where your shop loses sales
Review product pages, trust, checkout, delivery information and Google Shopping readiness.
View ShopScanFrequently asked questions
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Do I have to use Foundd for the improvements?
No. Your report is yours to use. You can make the improvements yourself, discuss them with your current provider or ask Foundd to handle selected points.
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Can Foundd work with my current developer or agency?
Yes. The report can be used as an independent brief. Foundd can also join a focused conversation or project where that is useful and agreed in advance.
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What if my problem does not fit one scan?
Start with the scan that covers the most visible part of the problem. When several areas are connected, Foundd can recommend a wider project review rather than pretending that one scan answers everything.
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Does a free scan include access to private systems?
No. The free scan is based primarily on public pages and externally observable signals. Access to private accounts, code, analytics, advertising platforms or infrastructure is handled only as part of a separately agreed review or project.
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Can I speak with someone before choosing a scan?
Yes. Email us at [email protected] and briefly explain what is happening.
Start with clarity.
Requesting a scan takes less than two minutes. You receive insight, priorities and practical next steps without committing to a subscription or project.