When one small fix is not the whole answer.
Some findings can be solved as individual action points. Others are symptoms of a wider issue involving several pages, systems, suppliers or business decisions.
In those situations, it would be misleading to attach a quick fixed price before understanding the project.
Foundd can review the wider situation, help define the real question and turn it into a practical, separately scoped approach.
The visible problem may be only one part of the situation.
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Traffic arrives, but enquiries remain low
The cause may involve the proposition, page structure, mobile experience, forms, tracking and lead follow-up.
Changing one button may not solve the complete journey.
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02
Advertising, landing pages and analytics disagree
The advertisement may promise one thing, the landing page another and the analytics account may not record the final action correctly.
A useful review may require access to several systems.
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03
The online shop has connected operational problems
Checkout, payments, stock, delivery, returns, accounting and customer emails may all depend on one another.
A visible ShopScan identifies the customer-facing symptoms, but deeper access may be needed to understand the cause.
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04
A redesign or rebuild is being considered
The current site may have genuine limitations. It may also contain useful content, search value, integrations and customer journeys that should not be discarded.
A review can help determine what should be retained, improved or replaced.
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05
Several suppliers are involved
The website, advertising, CRM, analytics and hosting may all be managed by different companies.
The business owner needs one overview of how the parts connect.
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06
An AI-started project needs completion
A website, shop, app or platform may have reached a convincing first version while still requiring work around real users, integrations, deployment, security, analytics or maintainability.
Finish an AI project
Do not begin with a large project when a smaller answer will do.
A brief suitability conversation remains free when its only purpose is determining the appropriate next step. A paid session or review always has a defined question, relevant preparation and a useful written outcome.
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01
Free Foundd scan
Use a free scan when the main question can be assessed through public pages and visible signals.
The scan provides an initial baseline and may reveal that the issue is smaller than expected.
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Focused Review Session
Use a paid Focused Review Session when you have a clearly defined question requiring specialist preparation and a structured working discussion. Possible examples:
- Reviewing a proposed redesign
- Preparing for a supplier meeting
- Discussing connected scan findings
- Comparing two implementation routes
- Deciding whether deeper discovery is justified
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Project Review
Use a paid Project Review when Foundd needs access to systems, documentation, accounts, code or several stakeholders. The review has:
- A written scope
- Defined access requirements
- Clear exclusions
- A useful deliverable
- Agreed pricing
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04
Completion Roadmap
Where the project needs a sequence of work, Foundd can prepare a roadmap explaining:
- What can remain
- What should be improved
- What needs replacing
- What should happen first
- Which dependencies exist
- What you can do internally
- What the existing supplier can handle
- What Foundd can carry out
- Indicative effort or budget where responsible
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Scoped implementation
When you want Foundd to carry out the project, implementation is described in a separate scope, agreement, timeline and price.
You remain free to use the review or roadmap with another provider.
Clarity before access. Access before quotation.
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01
Explain the business question
Begin with what is happening and what result the business needs.
Do not begin with a preferred technology unless the technology itself is the problem.
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02
Review the existing evidence
Use available Foundd reports, analytics, proposals, screenshots, documentation and customer feedback.
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03
Agree what needs to be inspected
Foundd states:
- Which systems or accounts are relevant
- Which people may need to be involved
- Which access is required
- What is outside the review
- What you will receive
- What the review costs
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04
Investigate the project
The investigation may involve content, UX, technical setup, analytics, integrations, campaigns, infrastructure or operational processes.
Only the areas included in the agreed scope are inspected.
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Present the findings and decisions
You receive clear conclusions rather than an unstructured collection of observations.
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06
Decide who carries out the work
You may:
- Use your internal team
- Continue with your current supplier
- Split the work between providers
- Ask Foundd to implement part or all of the roadmap
- Postpone the project
The outcome should help you make a decision.
Depending on the agreed scope, a review may include:
- Executive summary
- Current-state overview
- Main business and customer issues
- Technical or operational constraints
- Findings supported by evidence
- Risks and dependencies
- What is already working
- What can be retained
- What needs improvement
- What needs replacement
- Recommended sequence
- Responsibilities
- Indicative effort
- Implementation options
- Questions that still need answers
A paid review should produce something you can use. It is not a sales conversation leading to another proposal.
Independent guide, specialist contributor or implementation partner.
Foundd does not need to become the lead contractor in every situation. The role depends on what is useful to you.
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01
Independent reviewer
Foundd analyses the situation and provides findings for you and your existing suppliers to use.
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02
Owner-side specialist
Foundd helps you understand proposals, decisions and progress while another provider carries out the work.
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03
Specialist contributor
Foundd handles one defined part of a project alongside an internal team or external supplier.
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04
Implementation partner
Foundd scopes and carries out the agreed project using the appropriate specialists.
Bring in the expertise the question requires.
A larger project may involve several disciplines. Depending on the situation, Foundd can involve specialists in technology, user experience, content, ecommerce, advertising, search visibility, AI visibility, quality assurance and project coordination.
Meet the Foundd teamBetter context produces a more useful review.
Depending on the project, useful information may include:
- The business objective
- The current problem
- Relevant URLs
- Existing scan reports
- Analytics or campaign information
- Current suppliers
- Platform and hosting details
- Known integrations
- Previous proposals
- Launch dates or commercial deadlines
- Budget constraints
- Internal responsibilities
- What has already been tried
The enquiry below asks only for the essentials. We use your answers to determine what else is relevant.
Tell us what needs a closer look
Briefly describe what is happening and what you are trying to achieve. We will first determine whether a free scan, Focused Review Session or wider Project Review is the most sensible next step.
Thanks, we have received your project enquiry
A member of the Foundd team will review what you shared and reply personally, usually within one working day. We will first determine the most appropriate next step. We will not request access or begin chargeable work without agreeing the scope with you.
No open-ended investigation without agreement.
Before Foundd begins paid review or implementation work, you know:
- The question being addressed
- The work included
- The work excluded
- The required access
- The expected deliverable
- The price or pricing basis
- The expected timing
- Who is responsible for decisions
- What happens when new information changes the scope
Foundd does not promise a fixed implementation price before the project has been inspected sufficiently, and chargeable work never begins based only on a general enquiry.
Frequently asked questions
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Do I need a Foundd scan before requesting project help?
Not always. A scan is recommended when the visible website, shop, advertising journey or search presence forms an important part of the question. A private app, infrastructure issue or account-level problem may need a different starting point.
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Is the initial conversation free?
A brief suitability conversation can be free when it is used only to determine the correct next step. Preparation, investigation, specialist advice or a defined working session may be chargeable and is agreed in advance.
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Will Foundd provide a proposal immediately?
Only when enough is known to scope the work responsibly. A paid review or discovery phase may be required before quoting a larger implementation.
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Can I use the roadmap with another provider?
Yes, subject to the separately agreed terms of the review. The normal Foundd position is that you can use the findings to make an informed decision.
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Can Foundd manage other suppliers?
Potentially, where that responsibility is explicitly included in the agreed scope. Project-management responsibility applies only with written agreement.
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Does Foundd work on AI-built applications?
Yes, through the existing AI Project Completion route.
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Does Foundd guarantee a project outcome?
No. Foundd can provide analysis, recommendations and agreed implementation work, but commercial results also depend on the market, offer, customer behaviour and factors outside Foundd's control.
Bring the wider question into focus.
Tell us what is happening. We will help determine whether the right next step is a free scan, a focused working session or a deeper project review.