{
  "source": "https://foundd.ae/stats",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "territory": {
    "code": "ae",
    "types": {
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        "count": 92,
        "avgScore": 62.4,
        "scoreDistribution": {
          "scored": 90,
          "median": 62,
          "buckets": [
            {
              "from": null,
              "to": 40,
              "scans": 2
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            {
              "from": 40,
              "to": 55,
              "scans": 11
            },
            {
              "from": 55,
              "to": 70,
              "scans": 60
            },
            {
              "from": 70,
              "to": null,
              "scans": 17
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          ]
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        "severity": {
          "critical": 1.3,
          "warning": 4.9,
          "positive": 3.8
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          {
            "category": "conversion_readiness",
            "label": "No WhatsApp contact option",
            "count": 83,
            "pct": 90
          },
          {
            "category": "security",
            "label": "Security headers are missing",
            "count": 83,
            "pct": 90
          },
          {
            "category": "mobile_experience",
            "label": "Many tap targets are smaller than the recommended size",
            "count": 79,
            "pct": 86
          },
          {
            "category": "accessibility",
            "label": "Homepage has no H1 heading",
            "count": 73,
            "pct": 79
          },
          {
            "category": "content_quality",
            "label": "Missing meta description",
            "count": 61,
            "pct": 66
          },
          {
            "category": "performance",
            "label": "Your server takes nearly 2 seconds to respond",
            "count": 37,
            "pct": 40
          },
          {
            "category": "crawl_access",
            "label": "Your website blocks automated visitors (HTTP 403)",
            "count": 2,
            "pct": 2
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        ],
        "work": {
          "findingsPerScan": 13.4,
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          "tierShare": {
            "1": 31,
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            "3": 28,
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          "documented": {
            "findingsShare": 100,
            "hoursShare": 98
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        },
        "comparisonReady": true
      },
      "shopscan": {
        "count": 79,
        "avgScore": 58.9,
        "scoreDistribution": {
          "scored": 75,
          "median": 58,
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            {
              "from": null,
              "to": 40,
              "scans": 2
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            {
              "from": 40,
              "to": 55,
              "scans": 14
            },
            {
              "from": 55,
              "to": 70,
              "scans": 59
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            {
              "from": 70,
              "to": null,
              "scans": 0
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          ]
        },
        "severity": {
          "critical": 2.2,
          "warning": 5.7,
          "positive": 3.4
        },
        "topFindings": [
          {
            "category": "trust_credibility",
            "label": "No cookie consent banner despite active tracking",
            "count": 74,
            "pct": 94
          },
          {
            "category": "ecommerce_seo",
            "label": "Homepage has no H1 heading",
            "count": 72,
            "pct": 91
          },
          {
            "category": "mobile_shopping",
            "label": "Horizontal scroll and small touch targets on mobile",
            "count": 70,
            "pct": 89
          },
          {
            "category": "product_pages",
            "label": "No stock availability indicator on product pages",
            "count": 68,
            "pct": 86
          },
          {
            "category": "shopping_feeds",
            "label": "No Google Merchant Centre product feed detected",
            "count": 64,
            "pct": 81
          },
          {
            "category": "checkout_flow",
            "label": "Booking hand-off to Fresha carries long tracking URLs and no reassurance",
            "count": 26,
            "pct": 33
          },
          {
            "category": "crawl_access",
            "label": "Your website blocks automated visitors (HTTP 403)",
            "count": 4,
            "pct": 5
          },
          {
            "category": "contact_methods",
            "label": "No clickable phone number despite '7 days a week' service claim",
            "count": 3,
            "pct": 4
          }
        ],
        "work": {
          "findingsPerScan": 13.5,
          "positivePerScan": 3.4,
          "hoursPerScan": 20.8,
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            "1": 28,
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          "documented": {
            "findingsShare": 100,
            "hoursShare": 98
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        },
        "comparisonReady": true
      },
      "adscan": {
        "count": 108,
        "avgScore": 56.9,
        "scoreDistribution": {
          "scored": 106,
          "median": 58,
          "buckets": [
            {
              "from": null,
              "to": 40,
              "scans": 7
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            {
              "from": 40,
              "to": 55,
              "scans": 33
            },
            {
              "from": 55,
              "to": 70,
              "scans": 58
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            {
              "from": 70,
              "to": null,
              "scans": 8
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          ]
        },
        "severity": {
          "critical": 2.3,
          "warning": 4.5,
          "positive": 3.6
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        "topFindings": [
          {
            "category": "conversion_readiness",
            "label": "No WhatsApp contact option",
            "count": 103,
            "pct": 95
          },
          {
            "category": "tracking_setup",
            "label": "No cookie consent banner detected",
            "count": 103,
            "pct": 95
          },
          {
            "category": "landing_page",
            "label": "No dedicated landing page for ad campaigns",
            "count": 93,
            "pct": 86
          },
          {
            "category": "quality_score",
            "label": "Homepage is missing an H1 heading",
            "count": 88,
            "pct": 81
          },
          {
            "category": "trust_signals",
            "label": "No visible reviews or testimonials",
            "count": 77,
            "pct": 71
          },
          {
            "category": "page_speed",
            "label": "Your page is too slow for paid traffic",
            "count": 27,
            "pct": 25
          },
          {
            "category": "mobile",
            "label": "Mobile homepage has horizontal scroll and cut-off text",
            "count": 3,
            "pct": 3
          },
          {
            "category": "crawl_access",
            "label": "Your website blocks automated visitors (HTTP 403)",
            "count": 2,
            "pct": 2
          }
        ],
        "work": {
          "findingsPerScan": 13.1,
          "positivePerScan": 3.6,
          "hoursPerScan": 19.6,
          "tierShare": {
            "1": 30,
            "2": 41,
            "3": 26,
            "4": 3
          },
          "documented": {
            "findingsShare": 98,
            "hoursShare": 92
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        },
        "comparisonReady": true
      },
      "seoscan": {
        "count": 91,
        "avgScore": 57.6,
        "scoreDistribution": {
          "scored": 87,
          "median": 58,
          "buckets": [
            {
              "from": null,
              "to": 40,
              "scans": 2
            },
            {
              "from": 40,
              "to": 55,
              "scans": 33
            },
            {
              "from": 55,
              "to": 70,
              "scans": 45
            },
            {
              "from": 70,
              "to": null,
              "scans": 7
            }
          ]
        },
        "severity": {
          "critical": 2.2,
          "warning": 5,
          "positive": 3.3
        },
        "topFindings": [
          {
            "category": "local_search",
            "label": "Local search signals are underdeveloped",
            "count": 84,
            "pct": 92
          },
          {
            "category": "on_page_content",
            "label": "Your homepage has no H1 heading",
            "count": 82,
            "pct": 90
          },
          {
            "category": "technical_seo",
            "label": "Security headers are missing",
            "count": 79,
            "pct": 87
          },
          {
            "category": "schema_markup",
            "label": "No structured data anywhere on the site",
            "count": 76,
            "pct": 84
          },
          {
            "category": "content_quality",
            "label": "Your most valuable content is trapped inside PDFs",
            "count": 72,
            "pct": 79
          },
          {
            "category": "page_speed",
            "label": "Slow server response and load time",
            "count": 40,
            "pct": 44
          },
          {
            "category": "crawl_access",
            "label": "Your website blocks automated visitors (HTTP 403)",
            "count": 4,
            "pct": 4
          }
        ],
        "work": {
          "findingsPerScan": 13.8,
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          "tierShare": {
            "1": 32,
            "2": 40,
            "3": 24,
            "4": 5
          },
          "documented": {
            "findingsShare": 98,
            "hoursShare": 90
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        },
        "comparisonReady": true
      },
      "aiscan": {
        "count": 118,
        "avgScore": 49.1,
        "scoreDistribution": {
          "scored": 114,
          "median": 52,
          "buckets": [
            {
              "from": null,
              "to": 40,
              "scans": 16
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            {
              "from": 40,
              "to": 55,
              "scans": 73
            },
            {
              "from": 55,
              "to": 70,
              "scans": 25
            },
            {
              "from": 70,
              "to": null,
              "scans": 0
            }
          ]
        },
        "severity": {
          "critical": 3.5,
          "warning": 4.7,
          "positive": 3.1
        },
        "topFindings": [
          {
            "category": "ai_visibility",
            "label": "AI assistants are unlikely to recommend you today",
            "count": 114,
            "pct": 97
          },
          {
            "category": "citation_sources",
            "label": "You are missing from the directories AI trusts",
            "count": 114,
            "pct": 97
          },
          {
            "category": "competitor_landscape",
            "label": "Competitors are being named instead of you",
            "count": 114,
            "pct": 97
          },
          {
            "category": "content_authority",
            "label": "No expert content for AI to cite",
            "count": 113,
            "pct": 96
          },
          {
            "category": "structured_data",
            "label": "No structured data for AI to read your business",
            "count": 111,
            "pct": 94
          },
          {
            "category": "faq_content",
            "label": "No FAQ content matching how people ask AI",
            "count": 103,
            "pct": 87
          },
          {
            "category": "entity_recognition",
            "label": "Your homepage has no H1 heading",
            "count": 96,
            "pct": 81
          },
          {
            "category": "crawl_access",
            "label": "Your website blocks automated visitors (HTTP 403)",
            "count": 4,
            "pct": 3
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        ],
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            "1": 21,
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            "3": 20,
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            "findingsShare": 98,
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        "from": "2026-06-07",
        "to": "2026-08-18"
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      "publishable": true,
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            "4": 438
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          "tierSharePct": {
            "1": 28,
            "2": 38,
            "3": 25,
            "4": 9
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        "critical": {
          "perBusiness": 2.4,
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        },
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              "from": 0,
              "to": 5,
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              "from": 5,
              "to": 15,
              "businesses": 64
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            {
              "from": 15,
              "to": 30,
              "businesses": 239
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            {
              "from": 30,
              "to": 50,
              "businesses": 104
            },
            {
              "from": 50,
              "to": null,
              "businesses": 62
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          ]
        }
      }
    },
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        "from": "2026-04-01",
        "to": "2026-08-18"
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      "publishable": true,
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            "1": 4894,
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            "4": 1370
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          "tierSharePct": {
            "1": 30,
            "2": 37,
            "3": 24,
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        },
        "critical": {
          "perBusiness": 2.3,
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        "hours": {
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            "1": 3117,
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            "3": 12096,
            "4": 15590
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          "distribution": [
            {
              "from": 0,
              "to": 5,
              "businesses": 60
            },
            {
              "from": 5,
              "to": 15,
              "businesses": 311
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            {
              "from": 15,
              "to": 30,
              "businesses": 732
            },
            {
              "from": 30,
              "to": 50,
              "businesses": 327
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            {
              "from": 50,
              "to": null,
              "businesses": 186
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          ]
        }
      }
    }
  },
  "global": {
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      "count": 316,
      "avgScore": 62,
      "scoreDistribution": {
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          {
            "from": null,
            "to": 40,
            "scans": 11
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            "from": 40,
            "to": 55,
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            "from": 55,
            "to": 70,
            "scans": 215
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            "from": 70,
            "to": null,
            "scans": 49
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        ]
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        "critical": 1.3,
        "warning": 4.9,
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          "category": "conversion_readiness",
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          "count": 287,
          "pct": 91
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        {
          "category": "security",
          "label": "Beveiligingsheaders ontbreken",
          "count": 281,
          "pct": 89
        },
        {
          "category": "mobile_experience",
          "label": "Many tap targets are smaller than the recommended size",
          "count": 261,
          "pct": 83
        },
        {
          "category": "accessibility",
          "label": "Geen H1-kop op de homepage",
          "count": 249,
          "pct": 79
        },
        {
          "category": "content_quality",
          "label": "Meta description ontbreekt",
          "count": 210,
          "pct": 66
        },
        {
          "category": "performance",
          "label": "Your server takes nearly 2 seconds to respond",
          "count": 91,
          "pct": 29
        },
        {
          "category": "crawl_access",
          "label": "Uw website blokkeert geautomatiseerde bezoekers (HTTP 403)",
          "count": 8,
          "pct": 3
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      ],
      "work": {
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          "1": 32,
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          "findingsShare": 99,
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      }
    },
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          {
            "from": null,
            "to": 40,
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            "from": 40,
            "to": 55,
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            "from": 55,
            "to": 70,
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            "from": 70,
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      "severity": {
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        "warning": 5.7,
        "positive": 3.5
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          "category": "ecommerce_seo",
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          "count": 185,
          "pct": 94
        },
        {
          "category": "trust_credibility",
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          "count": 183,
          "pct": 93
        },
        {
          "category": "mobile_shopping",
          "label": "Butoane prea mici pentru atingere pe mobil",
          "count": 181,
          "pct": 92
        },
        {
          "category": "product_pages",
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        },
        {
          "category": "shopping_feeds",
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          "pct": 80
        },
        {
          "category": "checkout_flow",
          "label": "Verzendkosten en gastcheckout niet vooraf duidelijk",
          "count": 82,
          "pct": 42
        },
        {
          "category": "crawl_access",
          "label": "Uw website blokkeert geautomatiseerde bezoekers (HTTP 403)",
          "count": 9,
          "pct": 5
        },
        {
          "category": "contact_methods",
          "label": "Numărul de telefon nu este clicabil",
          "count": 5,
          "pct": 3
        }
      ],
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          "1": 29,
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      "count": 394,
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            "from": null,
            "to": 40,
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            "from": 40,
            "to": 55,
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            "from": 55,
            "to": 70,
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            "from": 70,
            "to": null,
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          "category": "conversion_readiness",
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          "pct": 94
        },
        {
          "category": "tracking_setup",
          "label": "Lipsește bannerul de consimțământ pentru cookie-uri",
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          "pct": 93
        },
        {
          "category": "landing_page",
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          "pct": 84
        },
        {
          "category": "quality_score",
          "label": "Meta description ontbreekt",
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          "pct": 83
        },
        {
          "category": "trust_signals",
          "label": "Lipsesc recenziile și testimonialele clienților",
          "count": 303,
          "pct": 77
        },
        {
          "category": "page_speed",
          "label": "Site-ul se încarcă prea lent pentru trafic plătit",
          "count": 98,
          "pct": 25
        },
        {
          "category": "crawl_access",
          "label": "Uw website blokkeert geautomatiseerde bezoekers (HTTP 403)",
          "count": 10,
          "pct": 3
        },
        {
          "category": "mobile",
          "label": "Mobile homepage has horizontal scroll and cut-off text",
          "count": 5,
          "pct": 1
        }
      ],
      "work": {
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          "1": 33,
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          "findingsShare": 99,
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      }
    },
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      "count": 323,
      "avgScore": 57.3,
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        "scored": 311,
        "median": 58,
        "buckets": [
          {
            "from": null,
            "to": 40,
            "scans": 13
          },
          {
            "from": 40,
            "to": 55,
            "scans": 102
          },
          {
            "from": 55,
            "to": 70,
            "scans": 180
          },
          {
            "from": 70,
            "to": null,
            "scans": 16
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        ]
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      "severity": {
        "critical": 2.3,
        "warning": 4.9,
        "positive": 3.3
      },
      "topFindings": [
        {
          "category": "local_search",
          "label": "Optimizare pentru căutarea locală și Google Business Profile",
          "count": 301,
          "pct": 93
        },
        {
          "category": "on_page_content",
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          "count": 296,
          "pct": 92
        },
        {
          "category": "technical_seo",
          "label": "Lipsește tag-ul canonical",
          "count": 276,
          "pct": 85
        },
        {
          "category": "schema_markup",
          "label": "Lipsesc datele structurate LocalBusiness",
          "count": 270,
          "pct": 84
        },
        {
          "category": "content_quality",
          "label": "Lipsește o secțiune de întrebări frecvente (FAQ)",
          "count": 267,
          "pct": 83
        },
        {
          "category": "page_speed",
          "label": "Timpul de răspuns al serverului (TTFB) este lent",
          "count": 111,
          "pct": 34
        },
        {
          "category": "crawl_access",
          "label": "Your website blocks automated visitors (HTTP 403)",
          "count": 12,
          "pct": 4
        },
        {
          "category": "contact_methods",
          "label": "Telefoonnummer is niet klikbaar en er is geen WhatsApp-knop",
          "count": 5,
          "pct": 2
        }
      ],
      "work": {
        "findingsPerScan": 14,
        "positivePerScan": 3.3,
        "hoursPerScan": 23.7,
        "tierShare": {
          "1": 34,
          "2": 40,
          "3": 23,
          "4": 4
        },
        "documented": {
          "findingsShare": 99,
          "hoursShare": 94
        }
      }
    },
    "aiscan": {
      "count": 409,
      "avgScore": 50.3,
      "scoreDistribution": {
        "scored": 395,
        "median": 52,
        "buckets": [
          {
            "from": null,
            "to": 40,
            "scans": 62
          },
          {
            "from": 40,
            "to": 55,
            "scans": 215
          },
          {
            "from": 55,
            "to": 70,
            "scans": 100
          },
          {
            "from": 70,
            "to": null,
            "scans": 18
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        ]
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      "severity": {
        "critical": 3.1,
        "warning": 4.8,
        "positive": 3.1
      },
      "topFindings": [
        {
          "category": "citation_sources",
          "label": "You are missing from the directories AI trusts",
          "count": 386,
          "pct": 94
        },
        {
          "category": "competitor_landscape",
          "label": "Cine este recomandat în locul tău și de ce",
          "count": 386,
          "pct": 94
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        {
          "category": "structured_data",
          "label": "No structured data for AI to read your business",
          "count": 381,
          "pct": 93
        },
        {
          "category": "content_authority",
          "label": "No expert content for AI to cite",
          "count": 380,
          "pct": 93
        },
        {
          "category": "ai_visibility",
          "label": "AI assistants are unlikely to recommend you today",
          "count": 374,
          "pct": 91
        },
        {
          "category": "faq_content",
          "label": "Geen FAQ-content die aansluit op hoe mensen AI vragen stellen",
          "count": 371,
          "pct": 91
        },
        {
          "category": "entity_recognition",
          "label": "Limba site-ului este setată greșit pe engleză",
          "count": 328,
          "pct": 80
        },
        {
          "category": "crawl_access",
          "label": "Your website blocks automated visitors (HTTP 403)",
          "count": 14,
          "pct": 3
        }
      ],
      "work": {
        "findingsPerScan": 13.5,
        "positivePerScan": 3.1,
        "hoursPerScan": 46.7,
        "tierShare": {
          "1": 23,
          "2": 32,
          "3": 19,
          "4": 26
        },
        "documented": {
          "findingsShare": 97,
          "hoursShare": 92
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      }
    }
  },
  "thresholds": {
    "average": 5,
    "comparison": 15
  },
  "generatedAt": "2026-08-18T16:01:50.753Z"
}